Visual Merchandising Techniques for Optimizing Your Beverage Business

As the beverage industry grows, businesses will try to stay ahead of a competitive market by employing the best sales, marketing and advertising tactics available. One of the most overlooked techniques that companies can use to get the upper hand is quality visual merchandising. You want to have a certain level of control over the presentation of your items and separate yourself from the competition with quality beverage dispensers and buffet risers. Whether it is to draw attention to old products or introduce clientele to what’s new, proper visual merchandising can be a great boon to your business.

Conversing with the Customer

The way your displays or packaging look and how a customer feels about your presentation is a form of communication between you and your clients. This ongoing conversation needs to be interesting and engaging. Clients who appreciate high-quality materials and elegant designs will want to see something from Rosseto Serving Solution’s line of beverage dispensers. Stylish acrylic reserves on top of polished steel or wood bases are eye-catchers that customers will think about days later.
You also want the conversation to be relevant. For example, a company in Oregon called the Stumptown Coffee Roasters used market research to develop a ready-to-consume cold beverage product. Stumptown’s customers were already putting condiments in their cold drinks, so product developers suggested a simple repackaging solution. The conversation between client and business remained fresh, interactive and, in the long run, profitable.

Visual Merchandising Rules

A lot of companies hire a marketing expert to help them develop strategies to sell products. If you don’t want to hire a marketing manager just yet, here are some general rules to remember when practicing good visual merchandising:
Focus – The best displays are focused and only showcase one or two products. You don’t want to distract your customers by making them dizzy with options. Keep the product in close proximity to related merchandise. Tea or coffee beans could be kept next to thermoses and tea pots.
 
Work the angles – Effective displays are arranged at a 90-degree angle to the customer. Try not to lay any product flat on a counter either. When an item sits upright, clients naturally gravitate to it because it is in their line of sight. Reaching for and grasping a product is easier for a patron when it is standing up and not laying flat on a surface.