Creating the Best Coffee Shop Experience

Coffee shop entrepreneurs across the U.S. are always trying to separate themselves from the competition through excellent coffee and intriguing interior designs, beverage dispensers and buffet risers. However, great-tasting coffee, unique themes and excellent service are now the industry standard. How do coffee shop owners stand out from the sea of boutiques popping up across the country? They incorporate their brand’s message into every aspect of their coffee shop to develop a single comprehensive experience. Here are some ways to create synergy in your space that will make clients rave about their time at your location:

Build your coffee shop around the customer

When you are designing the perfect customer experience, you need to take into account your location, the type of people in the community, and their various cultures and social backgrounds. According to the designers at The Specialty Coffee Chronicle, clientele gravitate to the shops that reflect their view of themselves and the world.
Start by doing research on your location. If you have customers that expect high-end products and services, you want to reflect that in your design, spatial arrangement and equipment. Rosseto Serving Solutions offers an extensive line of beverage dispensers that feature contemporary polished steel and wood designs. Each high-quality system features adjustable settings and commercial-grade acrylic reserves that can complement your coffee shop’s atmosphere.

Treat your customers’ eyes

Many patrons make food and drink selections based off of what they can see. Setting up an attractive visual display off the menu is part of creating synergy in your coffee shop. High-resolution photographs of delicious sandwiches and confectionery treats placed at eye level along the shop’s walls work well. If you’d like to display actual food, Rosseto has an entire line of elegant buffet risers that can be custom-tailored to match the theme of your coffee shop.

Create the desired mood with lighting

Lighting a space a certain way can have a transformative effect on your coffee shop. You can create a relaxing environment with soft lights resting on individual tables or draw attention to products by illuminating one wall and darkening the rest.

Integrate design and function

There should be a level of visual cohesion between the design of your coffee shop and how it operates. Displays need to follow merchandising rules such as maintaining focus on one or two different types of related products. For example, coffee beans and bags that are on sale should be placed next to home beverage dispensers.