Opening a coffee and baking shop is many people’s dream, and for good reason. You get to do what you love, you get to make people happy, and you get to spend your entire day around coffee and baked goods – what can be better?
However, if and when you decide to set up your own coffee and baking shop you must be aware of the challenges you’re about to face and of a couple of important business tips to give your business a fighting chance against larger, more established competitors.
What Kind of Coffee and Baking Shop are You Opening?
First, you have to decide who you want to cater to. Are you aiming for a lot of drive-through customers? Choose a location that gets a lot of auto traffic. Interested in serving a young and hip clientele? Make sure you choose a location that attracts a lot of uptown foot traffic and that speaks to your audience in their language.
The most important tip here is to choose a location that will be ideal to the audience you’re targeting.
Let Them Eat With Their Eyes
It’s a well-known fact that people first eat (and shop) with their eyes. Make sure your coffee and baking shop lets them do so. Present your baked goods in professional bakery display cases that keep your products fresh, that enable your clients to see everything you want them to see, and that encourages clients to buy more!
Bakery display cases come in all shapes and sizes, so you can create the precise look and atmosphere you’d like in your place.
Marketing – Spreading the Word
You may have the best place in town, with the most enticing presentation in town, and with the best baked goods in town, but if no one knows about it, well, no one knows about it. You have to launch considerable marketing efforts to let people know who you are, where you are, and what they’re about to enjoy. Think about it this way – if bakery display cases is what keeps them in, marketing is what brings them in in the first place.
